世大運彩繪列車 駛向國際站台 | English

現在的台北,「你中有我,我中有你」。

進入倒數階段的世大運,把這份精神體現在「世大運彩繪列車」上,給民眾全新的視覺饗宴。世大運彩繪列車共有六節車廂,設計主要以世大運賽事場地為出發點,包括田徑賽跑道、足球、棒球、籃球、游泳池和田賽投擲。設計十分細膩而逼真,讓乘客驚艷不已。其中討論度最高的為游泳池的車廂設計,不論是表面的水波,或是人眼觀看的折射效果等細節,都讓乘客讚嘆,甚至許多乘客專程為了打卡拍照,特地算準時間來搭乘世大運彩繪列車。

設計十分細膩而逼真,讓乘客驚艷不已。其中討論度最高的為游泳池的車廂設計,不論是表面的水波,或是人眼觀看的折射效果等細節,都讓乘客讚嘆,甚至許多乘客專程為了打卡拍照,特地算準時間來搭乘世大運彩繪列車。

車廂上除了情境設計之外,捷運拉環也加入巧思,以世大運規則解說,和一些冷知識和趣味軼事的製作,讓民眾了解賽事,也更能感受到自己身為這個國際賽事的一份子。

本屆世大運的行銷融入創新設計和實用性,為了宣傳這勝事;今年五月推出深受好評的宣傳影片,被譽為難得一見的世界級水準,在賽前開駛的彩繪列車,更承載著台灣人的精神駛向國際的站台。

 

This year in Taipei, “You have me in your heart; I have you in mine”.

As we begin the countdown to the Universiade, this spirit is expressed in the “Universiade-styled Metro cars”, giving the public a newfound visual feast. There are six carriages in a Universiade-styled Metro train, designed with the various Universiade venues, including the track, football field, baseball field, basketball court, swimming pool, and throwing field. The exquisite design is very realistic, stunning passengers. Of all the designs the most discussed is the swimming pool, whether it be the surface ripples, or details unique to the human eye, all of it has received praise from Metro-goers. Some have even gone as far as to calculate arrival times to find the Universiade-styled trains and snap a photo.

Apart from the environmental carriage designs, the handle-rings have also been considered, with Universiade event rule explanations, trivia, and interesting stories, making it easy for the public to understand the games, and enabling them to participate in this international event. 

This year’s Universiade promotion has combined creativity and practicality, raising exposure for this grand event, such as the highly-rated promotional videos have been praised as international-grade and the Universiade-styled Metro trains carrying Taiwanese dreams alight onto the global stage.

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